jessisacreative-portfolio

Hi, I’m Jess

js.watson98@gmail.com

https://www.instagram.com/jessisacreative

https://www.linkedin.com/in/jessyholmes

I'm a creative, inquisitive, analytical problem solver with big ideas.

1 of 3 Melted Magic Club creators.

AKQA x Cannes Future lions award finalist ‘21.

‘21 BA(Hons) Creative Advertising Graduate from Leeds Arts University.

Focused on creating ideas that work.

Passionate about charity, health care, mental health, investing in communities and the environment.

Experienced and knowledgeable in skincare, healthcare and wellbeing with 7 years of customer service experience with a range of leading brands including Lush Cosmetics, Benefit Cosmetics, Starbucks and more.

and this is who i am...

I work in creative, PLANNING AND SOCIAL MEDIA at MediaWorks LEEDS

Auditing and advising potential client ops, including insight, strategy, trends and creative ideation.

Keeping up to date on new social media updates, algorithm changes and opportunities for new interactive and engaging content.

Cross industry trend research and reporting.

Social media hashtag research.

Using social listening tools for audience insight such as Meltwater, YouGov, Rival IQ, AHrefs, Google Trends and Statista).

Branded content calendars and publishing plans for social media.

Influencer partnerships and PR opportunities.

Strategic brand foundations for social media.

Attending relevant industry events and webinars for progression and opportunity.

Using Adobe and Canva to create social media content with brand assets and photography.

Briefing creative and design teams on creative ideas.

Mobile first photography and videography.

Take a look at the content i created in 2022.

I currently create social media content for skincare brands, Clean & Clear, Neutrogena, Aveeno and Aveeno Baby. Play the video's below to watch some of my content creation highlights this year!

I'm also a Melted Magic Club CreatIVE

The Melted Magic Club is a creative collective based in Leeds currently run by two other members and I.

The club once started as an Instagram account used as a creative diary between friends, to what became a magazine prior to lockdown and has recently been adapted as a website, blog and further social channels under planning.

With a focus in music, art and culture we are currently expanding to work with bands, musicians and creatives across industries to curate a series of social content with the aim to better connect and educate young creatives and musicians emerging into the industry.

I’m an AR enthusiast.

I can build creative AR (Augmented Reality) lenses from scratch that adhere to brand foundations while building audience engagement and interaction.

I have created lenses for Instagram stories using the Spark AR platform for clients, from local musicians to leading UK skincare brands!

TIKTOK PARTNERSHIPS

At university, my first ever TikTok video gained 70k+ views as part of a campaign with Social Chain and Hinge. This is when I found my place within social media marketing.

Later that year I partnered with Tinder on TikTok, creating two videos following the storyline of meeting someone new on tinder while using the audio they had created in partnership with the musician Frances Forever.

In 2021, I was a finalist in the Cannes Future Lions competition.

In 2021, my creative partner for the brief and I were announced as finalists during Cannes Future Lions Creative Festival in partnership with AKQA.

The brief asked to use technology alongside imagination to show how creative play can help children "rebuild the world", focusing on children with ADHD.

This brief is what I consider to be some of my proudest work as it showed the level of creativity I can achieve when working on with brands to create social impact.

Spotify x AKQA

Proposition: Escape the echo chamber

Working with the agency AKQA, my creative partner for the brief and I were asked to create a unique in app experience for Spotify.

Our idea was based on connecting the world through music via a google maps-like feature where the user could discover new music trends across the world, alongside the option to choose music based on personal mood with suggestions based on what other’s listen to when they feel the same way.

We also created an accompanying YouTube advertisement alongside a promotional Instagram AR filter.

Extinction Rebellion x CULT LDN

Proposition: Saving the planet is worth the trouble.

Working in partnership with the advertising agency Cult London, during university I was asked to create a campaign pitch for the charity Extinction Rebellion.

The brief asked that we create a disruptive campaign while making sure not to inconvenience the general public in ways the charity may have done in the past.

We decided to overrun the popular Nintendo game, Animal Crossing, and disrupt the players usual storyline by announcing a climate emergency and having the user pick up and recycle trash around their village to help save the planet.

In this response we are not disrupting the daily lives of commuters as the charity previously have done. We are educating a younger demographic through a memorable and meaningful gaming experience.